Pimp That Snack

BBC Radio Scotland · 28 April 2006

Blinging biscuits on MacAulay & Co.

Edited transcript · 01:50

Square brackets mark wording that is unclear or clipped in the recording.

  1. 00:00

    Presenter: Now, have you ever looked at a Jammie Dodger and dreamt about how you could pimp it to look proper gangster?

  2. 00:04

    Presenter: And if you have no idea what that means, then join the club.

  3. 00:05

    Presenter: Have you seen a programme called Pimp My Ride?

  4. 00:07

    Presenter: Yes. I saw my 11-year-old watching it and I turned it off and I went, what are you watching that filth for?

  5. 00:12

    Presenter: in a very Mary Whitehouse way.

  6. 00:13

    Presenter: And then I realised it's just people building...

  7. 00:15

    Presenter: Cars. Beautiful, amazing over-the-top cars from old bangers.

  8. 00:19

    Presenter: So, a guy has now come up with PimpMySnack.com.

  9. 00:23

    Presenter: It's a website for those of you who love blinging biscuits.

  10. 00:26

    Presenter: And he's on the line, Pete Wilcock.

  11. 00:27

    Presenter: Hi, Pete.

  12. 00:28

    Pete Wilcock: Hiya, how you doing?

  13. 00:28

    Presenter: Well, very well indeed.

  14. 00:30

    Presenter: Have you been pimping any snacks today?

  15. 00:32

    Pete Wilcock: I've not myself, no, but I was putting pimps onto the website late into the night.

  16. 00:36

    Presenter: Are you? So, well, give us a quick idea of the sort of snacks you're pimping.

  17. 00:41

    Pete Wilcock: Well, there's been quite a few so far.

  18. 00:42

    Pete Wilcock: Most of your classic British snacks, as you've seen at Jammie Dodger.

  19. 00:46

    Pete Wilcock: We've also got Wagon Wheel and Bourbon and, of course, things like KitKats and Twixes and that kind of thing.

  20. 00:53

    Presenter: It's a bizarre thing to do, if you don't mind me saying.

  21. 00:56

    Pete Wilcock: Yeah, it is pretty bizarre.

  22. 00:57

    Presenter: How did it come about?

  23. 00:59

    Pete Wilcock: It was a bit silly, really.

  24. 01:01

    Pete Wilcock: I mean, it was just me one day getting a KitKat chunky with peanut butter.

  25. 01:06

    Pete Wilcock: And I thought it would be a great laugh if I just sort of took out their peanut butter and put some of my own in and see how it tasted in comparison.

  26. 01:12

    Pete Wilcock: And I did that and I stuck it on the internet and loads of people liked it and they said I should make a website out of that kind of thing.

  27. 01:18

    Pete Wilcock: So, that's kind of what I did.

  28. 01:19

    Presenter: Great. I mean, I know you're sort of making them bigger and better, but have you ever tried, if you get, you know, a chocolate finger and you bite both ends off and then you put the chocolate finger into a cup of tea and sook, like a straw, through the chocolate finger.

  29. 01:32

    Presenter: After all the biscuit disappears and then you've just got pure chocolate and you just pop that in afterwards.

  30. 01:36

    Pete Wilcock: No.

  31. 01:37

    Presenter: Yep.

  32. 01:37

    Pete Wilcock: I've never tried

  33. 01:37

    Presenter: that. I can recommend that highly.

  34. 01:39

    Presenter: Well pimped. Thank you.

  35. 01:41

    Presenter: I never thought that would be said to me.

  36. 01:44

    Presenter: Pete, many thanks for joining us this morning and good luck with the snacks at PimpMySnack.com.

  37. 01:49

    Presenter: [Final sign-off words unclear.]

← Back to the media archive